The Client’s Outfit: This is important because the makeup contributes to a person’s appearance of the client, and should therefore complement their outfit. The makeup should match the feel of their outfit, for instance, a romantic style dress will go with a subtle looking makeup
The Location and Type of Event: How a person presents themselves is relative to where they are and the purpose of the presence. A ballroom event for instance will require makeup that pops so a more dramatic look can be applied. For a casual event, a subtle flawless look is desirable. The venue of the event is important to decide what will match.
The Style and Theme of the Event: The style and theme of the event will determine the client’s look. For a country wedding, a neutral look will complement the event, and for a black-tie event, a dramatic look will match.
Season: The time of the year is also important in deciding the look to wear. The colours of the season change and makeup can be used to reflect that.
